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Ms. Yang Yanhui, Founder and Chairman of NEWBELOVED, accepted an exclusive interview with Xinhua News Agency, sharing her unique insights on topics such as the brand's development philosophy, product innovation, and global vision. This interview marks that NEWBELOVED, as an innovative force in the health food industry, has gained high attention from national mainstream media for its brand philosophy and development model.
During the interview, Chairman Yang Yanhui elaborated on NEWBELOVED's brand philosophy of "Natural, Healthy, and Light Burden". She pointed out that the brand was founded out of a simple original aspiration: "to transform the Oriental wisdom of 'medicine and food sharing the same origin' into healthy products that fit the contemporary rhythm of life through modern technology". Taking the flagship product, momordica charantia Plant Drink, as an example, she detailed how the brand overcame taste challenges through technological innovation, transforming traditional herbs from "effective yet bitter-tasting" to "mellow and palatable", and making healthy regimen a relaxed and pleasant daily habit.
Faced with the rapid changes in the consumer market, Ms. Yang Yanhui stated that NEWBELOVED's core strategy has always been "upholding product strength and facing consumers with sincerity". She emphasized that the brand's recent achievement of winning the "Consumers' Choice Award" in Malaysia, as well as its previous successful cooperation with renowned host Du Haitao, are natural outcomes of the brand adhering to this original aspiration, and also confirm the market's recognition of sincere and high-quality products.
Looking ahead to the future, Chairman Yang Yanhui revealed that NEWBELOVED will continue to deepen its presence in the plant-based health sector. Relying on sustained R&D investment, the brand will further explore the international market, striving to bring health concepts originating from the East to more consumers around the world.